
Social Media
3 days ago
We are seeking a highly skilled professional to join our team as a Social Media & Performance Marketing Executive. This role combines creative social media management with data-driven performance marketing.
Main Responsibilities:- Social Media Management:
- Plan and execute monthly content calendars aligned with campaigns and business objectives.
- Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.
- Publish daily content across Instagram, YouTube, Facebook, and Twitter.
- Write compelling captions & CTAs to boost engagement and conversions.
- Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).
- Track and share user engagement insights with the team.
- Performance Marketing:
- Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
- Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.
- Execute A/B testing of creatives, ad copies, and landing pages.
- Run retargeting campaigns and support funnel optimization.
- Prepare and maintain weekly performance reports.
- Analytics & Growth:
- Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
- Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
- Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.
- 2–4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred).
- Bachelor's degree in Marketing, Mass Communication, or equivalent.
- Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.
- Strong written & verbal communication skills in English & Hindi.
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