
Business Growth Specialist
2 weeks ago
Job Title: Lead Generation
Department: Sales & Business Development
Reports To: Lead Manager / Sales Manager
We are seeking a proactive and target-driven professional to join our team as a Lead Generation Executive. The role primarily involves high-volume outbound calling, identifying potential clients, and qualifying leads across both corporate (B2B) and B2C segments.
The successful candidate will play a key role in building a strong sales pipeline by connecting with decision-makers, nurturing prospects, and supporting the sales team with qualified opportunities.
Key Responsibilities:
1. High-Volume Lead Calling (Primary Focus)
• Make 100–150 outbound calls daily to warm and cold databases (corporates & B2C).
• Generate 50–80 qualified leads daily with defined travel requirements.
• Use structured call scripts to present offerings and set appointments for the sales team.
• Follow up with previously contacted leads to nurture and convert interest into opportunities.
2. Corporate Lead Generation (B2B)
• Identify and connect with HR, Admin, and Procurement decision-makers.
• Contact 10–15 new corporate prospects daily for travel tie-ups.
• Schedule introductory meetings for the Sales Manager with corporate clients.
• Track upcoming corporate events and travel requirements to pitch tailored solutions.
3. Organic Lead Growth (B2C)
• Collaborate with the marketing team to convert social media engagement into leads.
• Leverage referrals and maintain relationships with past clients for repeat business.
• Assist in basic nurturing through WhatsApp campaigns and regular follow-ups.
4. Lead Qualification & CRM Management
• Qualify leads with detailed information: travel type, group size, budget, and travel timeline.
• Maintain 100% accurate and updated CRM records for smooth handover to the sales team.
• Track performance of lead sources to refine lead generation strategies.
5. Reporting & Performance Tracking
• Maintain a daily calling sheet with calls made, leads generated, meetings scheduled, and conversions expected.
• Share EOD reports and participate in weekly performance reviews with the Lead Manager.
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