Digital Marketing Strategist

5 days ago

Bhavnagar, Gujarat, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
About Us

We are a fast-growing wellness brand creating nutraceuticals, edible oils, and superfood oils. Our products are rooted in India's traditions yet built for modern lifestyles, vegan, and cold-pressed.

Our Growth Strategy

We are expanding globally into new markets, seeking a Performance Marketing Manager to lead campaigns across digital channels while strengthening our SEO strategy for long-term growth.

Key Responsibilities:
  • Develop and optimize campaigns across multiple platforms.
  • Lead Google Ads, Meta Ads, and seasonal campaigns to maximize revenue and visibility.
  • Monitor and improve ROAS, CAC, CTR, CVR with sharp, data-backed optimizations.
  • Conduct A/B tests on creatives, audiences, and bidding strategies.
  • Collaborate with design and content teams to create high-impact campaign assets.
  • Deliver weekly reporting with actionable insights for leadership.
  • Manage and optimize budgets across platforms to minimize waste and maximize growth.
SEO Responsibilities:
  • Conduct keyword research and implement on-page & off-page SEO strategies.
  • Improve website rankings and grow organic traffic.
  • Optimize product & category pages for better search visibility.
  • Work on technical SEO (site audits, speed optimization, structured data).
  • Collaborate with content & design teams to ensure SEO-friendly content.
  • Monitor analytics and provide insights to improve performance.
  • Use tools like Google Analytics, Search Console, SEMrush, Ahrefs.
You're a Great Fit If You:
  • Have 3–5 years of hands-on performance marketing experience.
  • Have proven expertise in Google Ads, Meta Ads, and Q-commerce dashboards.
  • Strong grasp of Google Analytics, attribution models, UTM tracking, SEMrush/Ahrefs.
  • Experience with SEO strategy, site audits, keyword planning, and content optimization.
  • Analytical, detail-oriented, and structured with reporting.
  • Thrive in a fast-paced, high-growth environment and communicate clearly.
Bonus Points If You:
  • Have scaled campaigns with significant ad budgets.
  • Familiar with Shopify, SEO best practices, and first-party data strategies.
  • Have experience building hooks, creative angles, or collaborating on ad copy/design.
  • Have optimized performance across both paid media and organic channels.

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