
Key Player in Customer Engagement
4 days ago
As the CRM Manager, you will play a pivotal role in driving customer engagement, retention, and revenue growth through effective management of the LeadSquared CRM system. This involves acting as a bridge between sales, marketing, and support teams to ensure seamless collaboration and maximize the potential of our CRM platform.
The primary objective is to implement data-driven strategies that align CRM campaigns, lead routing, and customer interaction strategies across all teams.
- Data Integrity & Quality Control: Ensure that customer and lead data remains accurate, updated, de-duplicated, and secure by implementing quality control measures across the CRM and maintaining high standards of data integrity.
- Lead Management & Automation: Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.
- Reporting & Analytics: Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value, turning CRM data into actionable insights and reports for leadership.
Required Qualifications & Skills
- Bachelor's degree in marketing, Business, IT, or related field.
- 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
- Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
- Strong analytical and data-driven decision-making ability.
- Excellent communication, training, and cross-team collaboration skills.
- Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.
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