Digital Marketing Strategist

4 days ago

Hubli, Karnataka, India beBeeProgrammatic Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title: Programmatic Buyer

Our organization is seeking a skilled Programmatic Buyer to spearhead our digital marketing efforts. This role requires exceptional expertise in developing and implementing comprehensive digital marketing strategies, focusing on awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.

Key Responsibilities:

  • Develop strategic plans for digital marketing campaigns, encompassing the creation of proposals, digital marketing roadmaps, and implementation of effective awareness and acquisition strategies.
  • Manage and optimize App Campaigns on DV360, ensuring optimal reach, install, and conversion rates through data-driven insights and analytical expertise.
  • Design, implement, and manage ad tags, floodlight tags, and other tracking mechanisms on CM and DV360 platforms, guaranteeing seamless integration with existing systems.
  • Collaborate closely with internal teams to ensure seamless execution of tracking mechanisms, promoting transparency and accountability throughout the process.
  • Monitor and manage client accounts across display, TrueView, video, and search campaigns, structuring campaigns, IOs, line items, and ad groups on DV360, CM, and Google Ads platforms, optimizing performance and minimizing waste.
  • Utilize advanced analytics and metrics to optimize campaign performance, analyzing key indicators such as budget caps, campaign pacing, lost bidding, impression share, and other critical account metrics.
  • Work in tandem with the creative design team to develop innovative ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives, enhancing visual appeal and engaging user experiences.
  • Communicate effectively with clients and stakeholders to ensure campaign achievements align with predefined goals, fostering trust and confidence in the results.
  • Generate comprehensive reports at three stages of the campaign: before, during, and after auditing the advertising account and identifying gaps in existing structure and targeting, enabling data-driven decision making.
  • Plan, execute, and manage programmatic campaigns across various digital channels, leveraging technical expertise and industry knowledge to drive success.
  • Analyze performance data to understand trends and opportunities, informing future campaign strategies and optimizations.

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