
Digital Marketing Specialist
6 hours ago
Job Summary:
We are seeking a Digital Marketing Strategist to lead our performance marketing efforts.
The ideal candidate will have a strong analytical mindset, a passion for ROI-driven marketing, and a proven track record of managing campaigns with measurable results.
Key Responsibilities:
- Plan, execute, and optimize paid digital marketing campaigns across platforms.
- Prepare media plans and execute them efficiently.
- Monitor and analyze campaign performance using analytics tools.
- Manage budgets and ensure efficient allocation across channels to maximize quality of lead generation.
- Create and optimize ad copies, creatives, and landing pages for better conversion rates.
- Conduct A/B testing of ads and landing pages to improve campaign performance.
- Work closely with the content, design, and sales teams to ensure campaign alignment with overall goals.
- Track KPIs such as CTR, CPL, CPA, ROAS, etc., and report campaign performance regularly.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 3+ years of hands-on experience in running paid ad campaigns.
- Strong understanding of performance metrics and ability to analyze and interpret data.
- Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
Benefits:
- Opportunity to be part of a fast-growing EdTech brand.
- Work with a passionate and experienced team.
- Competitive salary and performance-based incentives.
- Continuous learning and growth opportunities.
What Sets This Role Apart:
- You'll have full ownership of performance campaigns that directly influence student acquisition and revenue growth.
- Be part of a company that values innovation, experimentation, and continuous learning.
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