SaaS Marketing Launch Specialist

2 days ago

Palakkad, Kerala, India beBeeGrowth Full time ₹ 10,80,000 - ₹ 14,40,000

About Us

We're a fast-growing SaaS company that's building innovative tools to tackle real-world challenges. As we prepare to launch, we're seeking a confident and strategic Marketing Launch Manager who can take our products to market with impact.

Role Overview

The successful candidate will own and execute the strategy to launch our SaaS products successfully. This involves collaborating across product, marketing, sales, and customer success teams to drive alignment, define messaging, establish positioning, and ensure data-informed execution from ideation to launch and beyond.

Key Responsibilities

  • Market & Customer Research: Conduct in-depth research to understand customer needs, pain points, and competitive landscapes, ensuring strategies are grounded in actionable insights.
  • Product Positioning & Messaging: Define positioning, value propositions, and messaging frameworks that resonate with our ideal customer profiles (ICPs) and differentiate us from the competition.
  • Strategy & Planning: Develop and own a robust launch roadmap, detailing timelines, launches, stakeholders, budgets, and KPIs.
  • Cross-Functional Collaboration: Work seamlessly with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
  • Launch & Campaign Management: Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Performance Tracking & Optimization: Define KPIs, monitor performance, analyze results, and iterate to maximize launch effectiveness.
  • Customer & Competitive Insights: Continuously gather feedback from customers and stakeholders to refine strategy, messaging, and product enhancements.

What You Bring

  • A proven track record of experience in launch management, product marketing, or related strategic roles, ideally in the SaaS industry.
  • Strong strategic thinking with data-driven decision-making skills.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.
  • A deep understanding of launch frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Experience running cross-functional launches from inception to execution.
  • Bonus: Familiarity with analytics tools such as Google Analytics, Mixpanel, and CRM platforms.

Why Join Us

  • Play a pivotal role in shaping the successful launch of innovative SaaS tools.
  • Thrive in an entrepreneurial environment with autonomy, ownership, and growth opportunities.
  • Collaborate with a passionate team committed to creativity, excellence, and impact.

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