Analytics Strategist

4 days ago

Kannur, Kerala, India beBeeAnalytic Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Overview: We are seeking an expert in campaign performance evaluation and analysis to drive data-driven decision making across our marketing initiatives.

Main Responsibilities:

  • Analyze vast datasets from multiple marketing campaigns using advanced statistical techniques to assess effectiveness
  • Create comprehensive reports on campaign metrics, including key performance indicators such as conversion rates, return on investment, customer acquisition costs, and lifetime value
  • Present findings to stakeholders through clear and concise presentations
  • Identify areas for process improvement in campaign execution and reporting
  • Develop strategies to optimize campaign workflows and enhance operational efficiency
  • Collaborate with cross-functional teams to ensure alignment with overall marketing strategy
  • Utilize tools like SQL, Tableau, and Excel to manage and analyze large datasets

Required Skills and Qualifications:

  • Strong analytical skills and experience with data analysis software
  • Excellent communication and presentation abilities
  • Ability to work closely with diverse teams
  • Familiarity with SQL, Tableau, and Excel

About the Role: As a Senior Manager of Campaign Analytics, you will be responsible for driving business growth through strategic decision-making based on data insights. You will lead cross-functional teams in analyzing campaign performance, identifying opportunities for improvement, and developing actionable recommendations.

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