
Director of Brand Identity
6 days ago
This is a key leadership position within our organization, focusing on building and maintaining a strong brand identity.
Key Responsibilities- Brand Strategy and Management
- We are seeking an experienced professional to develop and implement a branding strategy that aligns with our institutional goals.
- The ideal candidate will have expertise in maintaining consistency of brand identity across all channels (digital, print, events).
- Fostering a positive brand recall and equity within our ecosystem is a critical aspect of this role.
- Public Relations and Media Management
- Developing strong relationships with media, influencers, and industry bodies is essential for our success.
- The successful candidate will be responsible for drafting press releases, articles, and speeches for leadership.
- Effective management of media coverage, crisis communication, and institutional reputation is crucial.
- Digital and Social Media Presence
- Driving brand presence on social media platforms is a key responsibility of this role.
- Overseeing content strategy, storytelling, and digital campaigns will require creativity and analytical skills.
- Leveraging analytics for continuous improvement is essential.
- Events and Outreach
- Organizing branding events, education fairs, conferences, and community outreach is a critical aspect of this role.
- Fostering institutional visibility at national and international forums is essential.
- Stakeholder Communication
- Managing internal communications and alumni engagement is a key responsibility of this role.
- Collaborating with academic, CRC, and admissions teams for brand alignment is essential.
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