Digital Media Strategist

5 days ago


Mumbai, Maharashtra, India Tonic Worldwide Full time
Job Description:

We are seeking a highly skilled Digital Media Strategist to join our team at Tonic Worldwide. As a key member of our media planning department, you will be responsible for developing and implementing data-driven media strategies that drive business results.

About the Role:

  • Develop and propose comprehensive media plans that align with client objectives and maximize ROI.
  • Conduct thorough audience research to inform media planning and ensure campaigns reach the right audience.
  • Build and maintain strong relationships with clients, creative professionals, and media partners to ensure seamless collaboration and execution.
  • Oversee the implementation of media campaigns, ensuring projects stay within scope, on schedule, and within budget.
  • Monitor campaign performance using relevant KPIs and analytics tools, providing ongoing optimization recommendations to improve effectiveness.

Requirements:

  • 3+ years of experience in media planning and buying processes across various channels.
  • In-depth knowledge of digital media trends, consumer behavior, and technology.
  • Proven track record of managing large-scale media budgets and successful campaigns.
  • Strong negotiation and vendor management skills.
  • Excellent analytical and problem-solving abilities.
  • Proficiency in media planning and analytics tools.
  • Exceptional communication and presentation skills.

What We Offer:

  • A competitive salary of ₹60-80 Lakhs per annum, depending on experience.
  • Ongoing training and development opportunities to enhance your skills and knowledge.
  • A collaborative and dynamic work environment that encourages innovation and creativity.


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