Digital Media Strategist
5 days ago
We are seeking a highly skilled Digital Media Strategist to join our team at Tonic Worldwide. As a key member of our media planning department, you will be responsible for developing and implementing data-driven media strategies that drive business results.
About the Role:
- Develop and propose comprehensive media plans that align with client objectives and maximize ROI.
- Conduct thorough audience research to inform media planning and ensure campaigns reach the right audience.
- Build and maintain strong relationships with clients, creative professionals, and media partners to ensure seamless collaboration and execution.
- Oversee the implementation of media campaigns, ensuring projects stay within scope, on schedule, and within budget.
- Monitor campaign performance using relevant KPIs and analytics tools, providing ongoing optimization recommendations to improve effectiveness.
Requirements:
- 3+ years of experience in media planning and buying processes across various channels.
- In-depth knowledge of digital media trends, consumer behavior, and technology.
- Proven track record of managing large-scale media budgets and successful campaigns.
- Strong negotiation and vendor management skills.
- Excellent analytical and problem-solving abilities.
- Proficiency in media planning and analytics tools.
- Exceptional communication and presentation skills.
What We Offer:
- A competitive salary of ₹60-80 Lakhs per annum, depending on experience.
- Ongoing training and development opportunities to enhance your skills and knowledge.
- A collaborative and dynamic work environment that encourages innovation and creativity.
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