Senior Marketing Director

2 weeks ago

Kottayam, Kerala, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

Job Title: Senior Marketing Manager

We are seeking a dynamic and experienced marketing professional to lead and expand our inbound marketing efforts.

Key Responsibilities:
  • Inbound Marketing Strategy: Develop comprehensive strategies to attract high-quality leads through content marketing, SEO, email campaigns, and social media.
  • Content Development: Collaborate with content creators to produce engaging content that addresses target audience needs, including blogs, whitepapers, case studies, and webinars.
  • SEO Optimization: Implement SEO best practices to improve organic search rankings and drive traffic to the website.
  • Campaign Management: Plan and manage multi-channel marketing campaigns, ensuring alignment with sales objectives and tracking performance metrics.
  • Market Research: Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape, informing marketing strategies and positioning.
  • Lead Nurturing: Develop lead nurturing programs to move prospects through the sales funnel effectively.

Qualifications:

  • Experience: 5-8 years of marketing experience in B2B SaaS companies, focusing on the U.S. market.
  • Industry Knowledge: Familiarity with vendor verification, compliance, and onboarding processes is highly desirable.
  • Skills: Proven track record in developing and executing successful inbound marketing campaigns, strong understanding of SEO, content marketing, and lead generation strategies, proficiency in marketing automation tools and CRM systems, excellent analytical skills to measure and report on campaign performance, exceptional communication and project management abilities.

What We Offer:

  • Impactful Work: Opportunity to shape the marketing strategy of a key product in a growing compliance technology company.
  • Collaborative Environment: Work with a team of dedicated professionals in a dynamic and supportive setting.
  • Professional Growth: Access to learning resources and opportunities for career advancement.
  • Competitive Compensation: Attractive salary package with performance-based incentives.

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