Content Marketing Specialist

3 days ago

Bengaluru, Karnataka, India GoMarble Full time
About GoMarble

We empower direct-to-consumer brands with AI-driven marketing solutions that drive growth and efficiency.

At GoMarble, we're seeking a talented Content Marketer to create compelling content across social media, website, and long-form assets like whitepapers and lead magnets. If you're passionate about storytelling and crafting content that educates, engages, and converts, we'd love to have you on our team.

Key Responsibilities:

  • Develop engaging LinkedIn and Twitter posts showcasing thought leadership, product updates, and industry insights.
  • Monitor and participate in conversations to grow and engage our online community.

Website & Landing Page Copy:

  • Create clear, persuasive, and SEO-optimized website copy that communicates our value proposition and drives lead generation.
  • Collaborate with the design team to align visuals with messaging.

Long-Form Content:

  • Produce high-value whitepapers, eBooks, and lead magnets that educate and attract prospective customers.
  • Ensure content aligns with customer pain points and highlights the benefits of GoMarble's solutions.

Email Campaigns & Newsletters:

  • Write attention-grabbing email copy for newsletters, lead nurturing sequences, and customer updates.
  • Optimize subject lines and CTAs for maximum engagement.

Content Strategy & Calendar:

  • Plan and maintain a content calendar to ensure consistent messaging across platforms and campaigns.

Market Research:

  • Stay updated on industry trends, competitor content, and audience preferences to create timely and relevant materials.

Performance Analytics:

  • Track and analyze the performance of content initiatives to refine strategies and improve outcomes.

What We're Looking For:

  • Experience: 2-4 years in content marketing, preferably in SaaS, AI, or E-commerce/D2C industries.
  • Writing Skills: Proven ability to create concise, engaging, and customer-focused content for various formats and platforms.
  • Long-Form Expertise: Experience producing whitepapers, eBooks, or other lead-generation assets.
  • Social Media Knowledge: Familiarity with best practices for LinkedIn and Twitter content.
  • SEO & Analytics: Basic knowledge of SEO principles and the ability to track content performance metrics.
  • Collaboration: Ability to work effectively with cross-functional teams, including design and marketing.
  • Detail-oriented: Strong editing and proofreading skills to ensure high-quality output.

Salary Range: $80,000 - $110,000 per year, based on location and experience.

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