City Life Marketing Specialist

15 hours ago

Dindigul, Tamil Nadu, India beBeeMarketer Full time ₹ 60,00,000 - ₹ 80,00,000

At the heart of local discovery lies a world of opportunities waiting to be seized. We're on a mission to empower local entrepreneurs and creatives with intelligent tools that help them reach new audiences, grow sustainably, and strengthen their communities.

If you're passionate about social media, storytelling, and community building, we'd love to hear from you. This is an exciting role where you'll shape our brand presence, drive conversations, and turn us into the go-to hub for city life and creators.

About the Role

We're looking for a talented City Life Marketing Specialist who can lead our voice across platforms, design and deliver high-impact content, and grow engaged communities both online and offline. This is a full-time, hands-on role where you'll have creative freedom, a strong support system, and the chance to create meaningful impact at scale.

Key Responsibilities
  • Develop, plan, and execute original, high-impact content across Instagram, Facebook, Twitter/X, YouTube, , and emerging platforms.
  • Ideate creative campaigns, reels, carousels, newsletters, and community content that showcase our partners, creators, and city experiences.
  • Design visually striking assets (graphic design, motion, GIFs, short-form video).
Community & Engagement
  • Build and nurture our local creator, business, and community networks across cities.
  • Monitor trends, conversations, and cultural moments; proactively identify opportunities for us to participate and lead.
  • Moderate and manage active online communities with a consistent, engaging, and authentic voice.
Strategy & Growth
  • Define and execute our social media and community growth strategy aligned with business goals (audience growth, engagement, retention, partner acquisition).
  • Experiment with new formats (live video, AR filters, collaborative content with creators).
  • Build partnerships with local businesses, event organizers, and influencers to amplify reach.
Performance & Insights
  • Own the social media calendar and publishing workflows.
  • Develop an analytics and reporting framework to measure engagement, growth, sentiment, and campaign ROI.
  • Share actionable insights with leadership and product teams to refine our community-driven approach.
What We're Looking For
  • 2–5 years of hands-on experience managing social media for a brand, startup, or media company.
  • Strong creative skills – ability to ideate, write copy, and design engaging content.
  • Proficiency with social media management tools.
  • Solid grasp of platform-audience-content fit across Instagram, Twitter/X, YouTube, , and emerging social platforms.
  • Experience creating and managing paid campaigns, including budget planning and performance optimization.
  • Familiarity with community management best practices.
  • Strong analytical mindset with the ability to interpret engagement metrics.
  • Excellent written and verbal communication skills in English.
  • A collaborative, creative spirit with a passion for local culture, storytelling, and digital media.
Why Join Us
  • Be part of a team that's building a new kind of city discovery and community platform.
  • Work with a passionate, design-driven team that feels like family.
  • Shape the voice, presence, and engagement strategy of a company that empowers local entrepreneurs and creatives.
  • Opportunity for rapid growth, leadership, and ownership as we scale across India and globally.
  • A culture that values experimentation, creativity, and impact over hierarchy.

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