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Digital Marketing Specialist
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Job Role: PPC/Growth Manager
Key Responsibilities:- Develop and execute digital marketing strategies to drive business growth.
- Manage Google Ads and Bing campaigns through thorough keyword research, ad copy creation, and campaign optimization.
- Oversight of Paid Social campaigns across Facebook, Instagram, and other social media platforms.
- Create and manage end-to-end shopping campaigns, including feed file creation, merchant center collaboration, and campaign execution.
- Understand creative requirements for various platforms.
- Benchmark competitor profiling and product offerings.
- Collaborate with the team for daily and weekly status updates.
- Evaluate conversion tracking and KPI measurements.
- Bachelor's Degree or equivalent experience.
- 4+ years of PPC experience, preferably with Google Ads and Facebook Ads expertise.
- Programmatic media buying experience is an advantage but not required.
- E-Commerce setup experience is preferred.
- Strong analytical skills and data-driven approach.
- Basic Excel proficiency.
- Excellent communication and learning abilities.
- Attention to detail and performance-driven mindset.
