MSME Growth Manager
6 days ago
As a Lead - Growth Manager for MSME mobile app, you will be responsible for driving adoption and engagement for the app across MSME segments of IndusInd Bank. You will be a crucial part of the Digital Banking team, responsible for crafting and executing the strategy around MSME App adoption and driving customer value through cross-sell, upsell, and adoption of MSME digital banking services like Transactions, Remittance, Trade, Bill Payments.
A. Customer Engagement:Key Responsibilities:
- Work on initiatives to increase traffic on bank's MSME app channels (mobile/net) with an objective to increase conversion from target bases and drive adoption among new/existing consumers.
- Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s).
- Improve conversion funnel continuously by driving optimisation of digital journey.
- Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
- Work closely with Bank's product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
Key Responsibilities:
- Be the voice-of MSME customer in shaping the new set of features/products that the bank should launch.
- Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs.
- Increase adoption of new products among existing consumers through cross-sell and upsell initiatives.
- Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers.
- Collaborate with the Bank's Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel.
- 6+ years of relevant experience in growth/product marketing for a digital business/apps.
- Customer centric mindset and eye for detail is a must.
- Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required.
- Prior experience of executing D2C, B2B, MSME campaigns and content strategy.
- Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.
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Gurgaon, Haryana, India IndusInd Bank Full timeRole OverviewAs a Lead - Growth Manager for MSME mobile app, you will be responsible for driving the adoption and engagement of the app across MSME segments of IndusInd Bank. This role is part of the Digital Banking team, and you will be responsible for crafting and executing the strategy around MSME App adoption and driving customer value through...
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