Fresh Produce Growth Specialist

4 days ago

Aligarh, Uttar Pradesh, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 25,00,000
Job Description

We are seeking a highly skilled and experienced Category Manager to lead the growth of our fresh produce portfolio. As a key member of our team, you will be responsible for developing and executing strategies to drive sales, profitability, and expansion across a diverse range of categories.

The ideal candidate will have a strong understanding of the fresh produce value chain, including farm production, seasonality, and mandi dynamics. They will also possess hands-on sales experience, negotiation and vendor management expertise, as well as analytical skills to track price trends, demand forecasts, and category economics.

Key Responsibilities:

  • Category Strategy & Planning
    • Develop and execute growth plans across vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
    • Track mandi price trends, international trade flows, and customer demand patterns.
    • Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.
  • Sales & Business Development
    • Directly drive sales of assigned categories across ecommerce, quick commerce, modern retail, and institutional buyers.
    • Build strong customer relationships and close deals to achieve revenue and margin targets.
    • Over time, recruit, train, and manage a sales team to scale with category volumes.
  • Sourcing & Supplier Development
    • Build strong supplier networks across regions: Vegetables – Nasik, Karnataka, MP, AP, UP for onion/potato/tomato/garlic. Fruits – Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges.
    • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
    • Explore import/export opportunities for off-season coverage (e.g., imported apples, citrus).
  • Operations & Supply Chain
    • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
    • Optimize farm-to-customer movement, minimizing wastage and cost.
    • Ensure freshness and availability across the portfolio.
  • Financial & Performance Management
    • Own the financial performance of the assigned categories—managing revenues, margins, and working capital.
    • Monitor SKU profitability, wastage levels, and demand-supply alignment.
    • Generate regular performance dashboards highlighting risks and opportunities.

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