Digital Marketing Strategist for Tanzania Tourism

3 days ago


India Tortilis Camps Full time

About Us

Tortilis Camps is a premier hospitality company in Tanzania, known for its luxury safari accommodations and exceptional guest experiences. We are committed to sustainable tourism, preserving the natural environment, and empowering local communities. Our online presence plays a vital role in connecting travelers with our unique offerings.

Job Summary

We are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing SEO strategies to improve search engine rankings and increase organic traffic to our website.

Key Responsibilities

  • Conduct in-depth keyword research aligned with target audiences and business goals
  • Use tools like SEMrush, Ahrefs, and Google Keyword Planner to identify high-value keywords
  • Optimize meta tags, title tags, and header tags with strategic keywords
  • Enhance internal linking structures and improve website speed and mobile responsiveness
  • Build high-quality backlinks through ethical methods, including guest posting and content promotion
  • Promote content across social media platforms and engage with audiences to increase traffic
  • Optimize Google My Business and enhance local SEO efforts
  • Monitor online reviews and manage reputation on platforms like Google and Trustpilot
  • Collaborate with developers to optimize site performance and speed

Requirements

  • Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs
  • Experience in keyword research, on-page optimization, and off-page optimization
  • Knowledge of HTML, CSS, and JavaScript as they relate to SEO
  • Understanding of search engine algorithms and ranking factors
  • Excellent analytical skills and the ability to interpret data and trends
  • Strong communication and project management skills
  • Certifications in SEO or related fields are a plus

Salary Range: $50,000 - $70,000 per year

About Tortilis Camps

Tortilis Camps offers a competitive salary and benefits package to the successful candidate. If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application.



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