Senior D2C E-commerce Marketer

14 hours ago

Tiruppur, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 75,00,000 - ₹ 1,50,00,000
Job Role: Digital Marketing Specialist

We are seeking a skilled and data-driven professional to drive the growth of our D2C products.

Key Responsibilities:
  • Paid Media Strategy & Execution:
    • Develop, implement, and optimize performance marketing campaigns across platforms.
    • Build full-funnel strategies tailored for D2C brands.
    • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
  • Conversion & Growth Optimization:
    • Conduct A/B testing on creatives, copies, audiences, and landing pages.
    • Optimize ad funnels to reduce CAC and improve ROAS.
    • Collaborate with UI/UX and product teams to optimize website CRO.
  • Analytics & Reporting:
    • Track, measure, and analyze campaign performance using tools such as Google Analytics and attribution platforms.
    • Provide weekly and monthly performance dashboards with actionable insights.
    • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
  • Audience & Market Research:
    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase LTV.
  • Creative Direction:
    • Work with creative teams to guide ad content.
    • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
    • Drive innovation by testing new ad formats, platforms, and growth hacks.
    Requirements:
    • 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
    • Strong understanding of digital ad platforms.
    • Proficiency with analytics tools.
    • Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
    • Proven track record of scaling D2C campaigns with significant monthly ad spends.
    • Strong analytical skills and ability to translate data into strategy.
    Key Performance Indicators (KPIs):
    • ROAS
    • CAC vs LTV ratio
    • Conversion Rate Improvement
    • Revenue Growth from Paid Media
    • Retention & Repeat Purchase Rate
    Benefits:
    • Growth-oriented work environment.
    • Opportunities for career advancement.
    • Collaborative team culture.
    Personality & Culture Fit:
    • Entrepreneurial and proactive mindset.
    • Comfortable working in a fast-paced, high-growth D2C environment.
    • Strong communication and collaboration skills.

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