Commercial Operations Director

3 days ago


Lucknow, Uttar Pradesh, India beBeeRetail Full time ₹ 1,04,000 - ₹ 1,30,878
Job Title
Retail District Manager

Drive store profitability by meeting sales and profit targets. Coach Store Managers to excel in customer service and commercial success.

Key Responsibilities:

District Performance

Key Relationships: DTC Excellence | SA | Finance | Merchandising

  • Take ownership of district commercial success
  • Analyze data to probe status quo with Retail Back Office partners, Local Finance and Store Managers
  • Review store P&L periodically and share feedback on costs and opportunities to increase consumer sell outs
  • Plan structured store visits to maximize district performance
  • Dedicate time to completing store visits and ensure all stores are visited regularly
  • Coach Store Managers to increase sales, productivity and retail KPIs to positively impact store profitability
  • Assess and make recommendations to improve commercial viability and product availability for district stores
  • Share best practices to drive Market and Global retail performance
  • Utilize DIGITAL tools for enhancing store productivity and consumer loyalty: SAM, STOCKHERO, REPS, NPS, adiClub
  • Utilize reporting and communication tools for standardized store visits, performance review and communication with store teams: GROW, THINKTIME, ALS, MSTR

District Footprint Management

Key Relationships: RE & SD | Merchandising | Omni | DTC Excellence | Marketing | Finance

  • Evaluate new store opportunities along with the real estate team, finance and DTC leads
  • Draft new store proposals (BPMs) in synchronization with stakeholders
  • Evaluate relocation/resizing opportunities as well as loss-making store closures

District People Management

Key Relationships: SA | HR | TA

  • Create a high-performance culture by setting expectations, analyzing performance and giving feedback
  • Drive a service and selling culture in the district
  • Focus on the sales floor during store visits to determine service improvement opportunities and coach Store Managers
  • Complete training programs and apply learning on the job
  • Seek coaching and learning opportunities to continually improve performance
  • Review budgeted headcounts and ensure optimal FTE costs
  • Ensure new joinees undergo on-boarding programs
  • Coach, motivate and inspire Store Managers to accomplish store goals and maximize individual performance
  • Share inputs for recruitment, on-boarding, training and development efforts in the district
  • Own succession planning for the district

District Compliances & Brand Representation

Key Relationships: DTC Excellence | Inv Controller | Legal | Omni | HR | Finance CC, IC, PP, Taxation | Workspaces | SA | SCM Logistics and W/H

  • Ensure legal and financial integrity of the district's store portfolio
  • Ensure compliance with established policies and procedures
  • Manage inventory movements and control procedures
  • Manage loss prevention and health and safety risks
  • Ensure compliance to established HR policies and procedures
  • Ensure proper in-store Brand execution according to standards and directives
  • Be a Brand Ambassador consistently exhibiting the Brand Attitude and Values
  • Facilitate effective delivery and execution of Foundational and Seasonal Brand and product training materials in the stores


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