Digital Growth Driver, Paid Media Specialist
2 days ago
Senior Digital Growth Strategist, Lead Acquisition and Optimization
">As a key member of our team, you will be responsible for driving ambitious growth targets through innovative digital strategies. Your primary focus will be on paid digital distribution, leveraging your expertise in social media platforms and viral trends to drive high-quality leads.
">This role requires a hands-on individual who can strategically manage and expand distribution channels while reducing reliance on third-party vendors. You will take full ownership of key distribution channels, removing reliance on external agencies and bringing channel management in-house for direct control and maximum efficiency.
">Responsibilities:
">Paid Digital Distribution:
">Lead and manage all paid digital distribution channels, including Meta Ads, Google Ads, and other emerging platforms, to generate high-quality leads.
">Strategy & Execution:
">Develop, implement, and manage a robust lead acquisition strategy, from idea creation to continuous iteration.
">Channel Management:
">Take full ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house for direct control and maximum efficiency.
">Experimentation & Optimization:
">Conduct rigorous A/B testing and experiments to continuously improve campaign performance, analyzing data to identify new opportunities for growth and iterating rapidly on successful strategies.
">Performance Analysis:
">Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.
">
Qualifications:
">2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
">A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
">A proactive, hands-on, and autonomous approach to work.
">Strong analytical skills and the ability to use data to inform decision-making.
">A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.
">
Key Skills:
">Paid Media Expertise:
">Proven experience with major paid platforms like Meta Ads and Google Ads.
">Social Media Acumen:
">An obsession with social media platforms, including a deep understanding of audience behavior and the ability to identify and leverage viral trends for marketing advantage.
">Channel Management:
">Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
">Growth Strategy:
">The capacity to ideate, execute, and iterate on growth strategies from start to finish.
">Data-Driven Analysis:
">Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights.
">Problem-Solving:
">Strong problem-solving abilities to address challenges and seize new opportunities.
">Creativity:
">An experimental mindset and a strong capacity for testing innovative ad concepts and distribution methods.
">Communication:
">Effective communication skills for internal reporting and collaboration.
">
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