
Digital Media Campaign Lead
3 hours ago
About Performance Marketing Specialists
At our agency, we offer performance-driven solutions across industries.
Job OverviewLead paid media campaigns across Google, Meta, and other digital platforms as a Performance Marketing Specialist.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
- Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.
- Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
- Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
- Continuously run A/B testing for creatives, copies, and targeting strategies.
Requirements:
- Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and ads.
- Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).
- Strong analytical skills with the ability to interpret data and make performance-driven decisions.
- Knowledge of SEO basics to align paid and organic strategies.
- Excellent communication and presentation skills.
Benefits include opportunities for professional growth and development in a dynamic work environment.
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