Senior Marketing Data Analyst
4 weeks ago
Job Title: Senior Marketing Data Analyst
Job Summary:
We are seeking a Senior Marketing Data Analyst to join our team at IDFC FIRST Bank. As a key member of our marketing team, you will be responsible for analyzing marketing data and creating actionable insights to inform and improve marketing strategies.
Key Responsibilities:
- Analyze sales funnels and customer intent to identify trends and opportunities for growth.
- Measure the ROI of online and offline advertising campaigns to optimize budget allocation.
- Report on marketing KPIs such as leads, conversion rates, website traffic, and social media engagement to inform data-driven decisions.
- Track email campaign metrics (delivery, open, click-through rates) to optimize email marketing strategies.
- Monitor budget distribution and performance of paid ad campaigns to ensure maximum ROI.
- Conduct competitive research and analyze benchmarking data to stay ahead of the competition.
- Recommend website and campaign optimizations based on data-driven insights.
- Research and implement marketing tools to support promotional projects.
Requirements:
- 10+ years of relevant experience in marketing analytics.
- Bachelor's or Master's degree in a related field.
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