Senior Marketing Data Analyst

4 weeks ago


Mumbai, Maharashtra, India IDFC FIRST Bank Full time

Job Title: Senior Marketing Data Analyst

Job Summary:

We are seeking a Senior Marketing Data Analyst to join our team at IDFC FIRST Bank. As a key member of our marketing team, you will be responsible for analyzing marketing data and creating actionable insights to inform and improve marketing strategies.

Key Responsibilities:

  • Analyze sales funnels and customer intent to identify trends and opportunities for growth.
  • Measure the ROI of online and offline advertising campaigns to optimize budget allocation.
  • Report on marketing KPIs such as leads, conversion rates, website traffic, and social media engagement to inform data-driven decisions.
  • Track email campaign metrics (delivery, open, click-through rates) to optimize email marketing strategies.
  • Monitor budget distribution and performance of paid ad campaigns to ensure maximum ROI.
  • Conduct competitive research and analyze benchmarking data to stay ahead of the competition.
  • Recommend website and campaign optimizations based on data-driven insights.
  • Research and implement marketing tools to support promotional projects.

Requirements:

  • 10+ years of relevant experience in marketing analytics.
  • Bachelor's or Master's degree in a related field.

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