Lead Loyalty Program Developer

23 hours ago

Malappuram, Kerala, India beBeeLoyalty Full time ₹ 22,44,609 - ₹ 28,12,641

Job Overview

This role is responsible for spearheading the design and delivery of an innovative loyalty program targeting façade & window fabricators who operate in small to medium-sized projects.

The successful candidate will cultivate non-price based value propositions that leverage technical expertise, digital solutions, and consumer insights to deepen engagement, enhance fabricator capabilities, and differentiate our offerings in undifferentiated, low-awareness markets.

Main Responsibilities:

  • Loyalty Program Strategy & Execution: Develop and implement loyalty initiatives focused on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms that enhance fabricator expertise and project success without relying on price discounts.
  • Drive Digital Engagement & Enablement: Lead the deployment of digital tools that empower fabricators to optimize project delivery and showcase professionalism and technical expertise.
  • Generate and Utilize Consumer & Fabricator Insights: Establish systems to capture robust qualitative insights from façade & window fabricators and end-users, including project & product feedback, evolving technical needs, and market trends.
  • Certification & Capability Building: Develop tiered certification programs recognizing fabricators for excellence in both technical expertise and professionalism, cementing their market leadership and reinforcing brand advocacy.

Key Deliverables:

Provide enablers to the Field Marketing team to build sustained, consultative relationships with fabricators, providing strategic technical guidance, early access to new innovations, and platforms for peer collaboration and knowledge sharing.

Program Performance Tracking & Reporting: Use CRM systems and digital analytics to monitor engagement, gather feedback, track KPIs to produce actionable reports to optimize loyalty initiatives.

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