
Online Community Liaison
8 hours ago
We are seeking a skilled Community Liaison to identify, engage and convert potential clients through their expertise in online communities.
Key Responsibilities:- Conduct thorough research to identify relevant online platforms where target clients are active and participate in meaningful discussions
- Become an authentic presence by contributing valuable content, comments and engaging with the community
- Utilize strategic outreach techniques while adhering to community rules and guidelines
- Track and report leads generated through online activities and collaborate with the sales/marketing team to align messaging
- Stay up-to-date with platform trends, competitor activity and engagement opportunities
- Demonstrated experience in social media marketing, community management or lead generation
- Strong understanding of community culture, etiquette and anti-spam rules
- Excellent written communication skills with the ability to adapt tone per platform
- Experience in client hunting, B2B/B2C lead generation or social selling
- Familiarity with tools for community monitoring, scheduling and analytics is a plus
- Self-motivated, detail-oriented and results-driven individual
- Prior experience in a growth, business development or community manager role
- Knowledge of content marketing & outreach automation
- Ability to craft engaging posts that spark discussions
KPIs (Success Metrics)
- Number of qualified leads generated from online platforms
- Engagement rate on posts and comments
- Growth of brand visibility within targeted platforms
- Conversion rate from online leads to clients
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