Digital Communications Strategist for Technology Sector
1 week ago
About Star Squared PR
We are a boutique PR and communications firm that manages award-winning campaigns for brands across industry verticals. Headquartered in Bangalore, India, we are a growing team of professionals.
Job Summary
This is a full-time hybrid Public Relations Specialist role for Star Squared PR. The role will be located in Bengaluru, with flexibility for some remote work.
Responsibilities
- Develop and implement public relations strategies to align with the organization's overall objectives.
- Build and maintain relationships with key media outlets, journalists, and influencers to ensure positive media coverage.
- Write and distribute press releases, articles, speeches, and other communications materials to inform the public about the organization's activities and initiatives.
- Organize and manage events, including press conferences, product launches, and trade shows.
- Monitor and analyze media coverage and public sentiment about the organization and its products or services.
- Respond to inquiries from the media, customers, and other stakeholders in a timely and professional manner.
- Manage and create content for media, social media, and other digital platforms to engage with stakeholders and promote the clients brand.
- Collaborate with other departments to ensure consistency in messaging and branding.
- Develop crisis management plans and strategies to mitigate negative publicity and protect the organization's reputation.
- Analyze and report on the effectiveness of PR campaigns and strategies.
Requirements
- Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field. A master's degree is preferred.
- 5+ years of experience in PR or a related field.
- Excellent written and verbal communication skills.
- Strong relationship-building and interpersonal skills.
- Ability to proactively identify and effectively respond to media opportunities and challenges.
- Experience in social media management and content creation.
- Ability to work effectively in a team and collaborate with cross-functional teams.
- Experience in crisis communication or issues management is a plus.
- Ability to manage multiple priorities and work under tight deadlines.
Compensation
The estimated salary for this position is ₹25,00,000 per annum, depending on qualifications and experience.
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