Digital Communications Strategist for Technology Sector

1 week ago


Bengaluru, Karnataka, India Star Squared PR Full time

About Star Squared PR

We are a boutique PR and communications firm that manages award-winning campaigns for brands across industry verticals. Headquartered in Bangalore, India, we are a growing team of professionals.

Job Summary

This is a full-time hybrid Public Relations Specialist role for Star Squared PR. The role will be located in Bengaluru, with flexibility for some remote work.

Responsibilities

  • Develop and implement public relations strategies to align with the organization's overall objectives.
  • Build and maintain relationships with key media outlets, journalists, and influencers to ensure positive media coverage.
  • Write and distribute press releases, articles, speeches, and other communications materials to inform the public about the organization's activities and initiatives.
  • Organize and manage events, including press conferences, product launches, and trade shows.
  • Monitor and analyze media coverage and public sentiment about the organization and its products or services.
  • Respond to inquiries from the media, customers, and other stakeholders in a timely and professional manner.
  • Manage and create content for media, social media, and other digital platforms to engage with stakeholders and promote the clients brand.
  • Collaborate with other departments to ensure consistency in messaging and branding.
  • Develop crisis management plans and strategies to mitigate negative publicity and protect the organization's reputation.
  • Analyze and report on the effectiveness of PR campaigns and strategies.

Requirements

  • Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field. A master's degree is preferred.
  • 5+ years of experience in PR or a related field.
  • Excellent written and verbal communication skills.
  • Strong relationship-building and interpersonal skills.
  • Ability to proactively identify and effectively respond to media opportunities and challenges.
  • Experience in social media management and content creation.
  • Ability to work effectively in a team and collaborate with cross-functional teams.
  • Experience in crisis communication or issues management is a plus.
  • Ability to manage multiple priorities and work under tight deadlines.

Compensation

The estimated salary for this position is ₹25,00,000 per annum, depending on qualifications and experience.



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