Digital Marketing Strategist
1 week ago
Spearhead Technology is a dynamic and innovative IT consulting company that thrives on driving business growth through strategic marketing initiatives.
Job SummaryWe are seeking an experienced Digital Marketing Strategist to lead our marketing efforts and develop effective campaigns that drive business objectives and enhance brand presence.
Key Responsibilities:- Strategic Planning and Execution
- Develop and implement comprehensive marketing strategies aligned with business goals, leveraging expertise in digital marketing, market communication, content marketing, growth, and performance marketing.
- Manage the annual marketing budget to ensure optimal ROI through data-driven decision-making.
- Lead, mentor, and manage a team of marketers to achieve departmental and organizational goals, fostering a culture of innovation, collaboration, and excellence.
- Oversight of all digital marketing campaigns, including SEO/SEM, email marketing, social media, and online advertising, utilizing data analytics to optimize campaigns and measure success metrics.
- Design and execute impactful communication strategies to enhance brand visibility and reputation, coordinating with internal teams and external agencies for consistent brand messaging.
- Drive content marketing initiatives, including blogs, whitepapers, case studies, and webinars, ensuring all content aligns with the brand voice and caters to target audiences.
- Identify and execute strategies to drive customer acquisition, retention, and revenue growth, conducting regular performance analysis and implementing data-driven improvements.
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- 5-8 years of experience in marketing, preferably within an IT Consulting company.
- Proven track record of developing and executing successful marketing strategies.
- Strong knowledge of digital marketing tools, analytics platforms, and CRM systems.
- Exceptional leadership and team management skills.
- Excellent written and verbal communication abilities.
- Proficiency in content marketing and brand storytelling.
- Analytical mindset with a focus on data-driven decision-making.
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