Content Strategist
1 week ago
The main goal of this role is to identify and capitalize on engaging content that resonates with digital audiences, paving the way for international expansion.
Key Responsibilities
- Drive growth in content supply and asset development for US-focused operations, ensuring scalability and efficiency.
- Oversee marketing strategies to support audience expansion and engagement across digital platforms.
- Collaborate with cross-functional teams to streamline workflows and optimize delivery.
- Conduct data-driven analysis to track performance, pinpoint gaps, and implement operational improvements.
- Support leadership in developing and executing growth strategies for business expansion.
About Our Company
We are a full-stack entertainment company catering to Gen-Z interests, operating across social video, OTT video, and user-generated content led gaming platforms. Our social video and OTT businesses lead the market in India, boasting over 1 billion monthly views across platforms.
Our Ventures
- Rusk Studios: A production house producing 200+ episodes annually of scripted fiction, unscripted reality, and formatted shows for top OTT platforms.
- Alright: Our flagship YouTube channel distributing content across Instagram and Facebook, reaching 400 million monthly views, 25 million unique viewers, and 18 million engagements among 15-34-year-olds, Tier 1 GenZ, and Millennial audiences.
- Playground: Founded in 2022, Playground is a category-first pop-culture gaming entertainment show garnering 2 billion views per season, with 30 million unique viewers aged 18-24, comprising 65% of that demographic. The show features gameplay streams, reality episodes, and short-form content distributed across Amazon Mini TV and our social handles.
Why Work with Us?
Beyond standard startup benefits, working with us offers a chance to be part of a growth journey that has increased sixfold in the last five years and continues to grow exponentially as more ambitious minds join our mission to revolutionize entertainment and advertising.
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