
Chief Customer Growth Officer
3 days ago
About Digital Business Growth Role:
IndusInd Bank's Digital Business Unit aims to revolutionize banking by building customer-centric products and innovative propositions.
- Develop human-centered design principles for retail Individual and micro, small and medium enterprise (MSME) customer segments.
- Create problem-solving mindset-backed products and propositions to discover and solve latent customer needs.
- Build Embedded Finance (Banking as a Service) applications.
- Ensure designs are highly available, modular, scalable, and secure.
- Drive digital business growth.
The unit manages various applications, including INDIE (mobile app), Indusnet (netbanking application), and more. Its objectives include driving better customer experience and engagement, transforming existing lines of businesses, and building new digital-only or banking-as-a-service-led models.
Job Responsibilities:
Customer Engagement:
- Work on initiatives to increase traffic on the bank's channels and drive conversion from target bases.
- Analyze user journeys to identify improvement areas and increase visitors and conversions.
- Collaborate with product, analytics, and digital marketing teams to design targeted campaigns and outreach.
- Use data analytics and segmentation to make targeted marketing strategies and optimize user journeys.
- Own end-to-end measurement frameworks for growth experiments and track KPIs and campaign performance.
Product Enhancement:
- Be the voice of the customer in shaping new features and products.
- Work closely with Marketing to create awareness and engagement campaigns and have a strong view on customer needs.
- Increase adoption of new products among existing consumers through cross-sell and upsell initiatives.
Collaborate with Campaigns, Analytics, and Portfolio teams to drive efforts on driving conversion funnel.
Key Skill Set Requirements:
- 2-6 years of relevant experience in growth/product marketing for a digital business/apps.
- Customer-centric mindset and attention to detail.
- Prior experience with campaign management tools like Moengage, Clevertap, Google Analytics, Adobe, Firebase, Appsflyer, and marketing tools like SQL, Power BI.
- Hands-on experience with data extracting and interpretation tools like SQL, Power BI.
- Prior experience of executing D2C campaigns and content strategy.
- Experience in managing digital portfolios for banks/fintech/NBFCs is a plus.
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