Senior Marketing Performance Analyst

20 hours ago


India dentsu Full time
Campaign Optimization Specialist

Dentsu, a leading network of brands, is dedicated to helping clients navigate the complexities of the digital landscape and unlock new opportunities for growth. With five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect, and Merkle - each with its unique strengths, we empower businesses to succeed in the sustainable economy.

Merkle, a subsidiary of Dentsu, is a renowned data-driven customer experience management enterprise specializing in delivering personalized experiences across platforms and devices. With over three decades of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Leveraging expertise in data, technology, and analytics, Merkle gains insights into consumer behavior, driving hyper-personalized marketing strategies that drive results.

As a Campaign Optimization Specialist, you will be responsible for developing and implementing marketing campaigns using CleverTap and other marketing automation tools. You will analyze campaign performance data to identify trends, insights, and areas for improvement, collaborating with Client POCs, Marketing teams to align campaign strategies with business objectives. Your role will involve creating and maintaining dashboards and reports to track key performance indicators (KPIs) and presenting findings to stakeholders.

To excel in this position, you will require:

  • Bachelor's degree in marketing, Business Administration, Computer Science, or a related field.
  • Minimum of two years' experience in marketing operations, campaign management, or a similar role.
  • Proficiency in CleverTap campaign development and strategy.
  • Strong analytical skills with experience in data analysis and reporting.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and manage multiple priorities.
  • Creative problem-solving skills and a proactive approach to project management.

The estimated annual salary for this position is around $70,000, based on industry standards and location. If you are passionate about driving campaign optimization and want to make a meaningful impact, apply now.
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.



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