Chief Brand Ambassador

2 days ago


Bhavnagar, Gujarat, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

Reimagining Education through Strategic Partnerships

About the Role:

We are seeking a results-driven Marketing Lead to spearhead offline marketing initiatives for our Vidyapeeth centers in Durgapur.

Key Responsibilities:
  • Elevate student acquisition and brand awareness through innovative offline marketing strategies.
  • Develop and execute ATL activities such as hoardings, radio campaigns, and newspaper ads.
  • Promote BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize seminars and workshops in educational institutions, ensuring seamless coordination with schools, colleges, and coaching centers.
  • Collaborate with academic and counseling teams to synchronize marketing efforts with business objectives.
  • Monitor campaign performance and optimize for improved ROI.
  • Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is advantageous.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an asset.
  • Excellent communication, negotiation, and team management skills.
  • A self-starter with the ability to work independently and drive results.


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