Strategic Product Leader

3 days ago

Gurugram, India beBeeProduct Full time ₹ 9,00,000 - ₹ 12,00,000
Product Leadership OpportunityKey Responsibilities
  • Business Performance & Revenue Tracking:
    • Track and report quarterly gross and net revenue generated from key products.
    • Analyze performance gaps and develop tactical plans to address shortfalls and drive growth.
  • Brand Planning & Forecasting:
    • Develop comprehensive product launch plans including marketing strategies, pricing, and distribution.
    • Enable the sales team with training, tools, and product knowledge for effective field performance.
    • Create and manage marketing assets such as brochures, product demos, and educational material.
  • Market Research & Competitive Analysis:
    • Conduct market share analysis by geography, identifying gaps and opportunities.
    • Evaluate competitor strategies (products, pricing, positioning) and recommend counter-strategies.
    • Design and implement targeted marketing campaigns to improve product share.
  • Product Adoption & Sample Utilization:
    • Track product adoption rates across sales regions and healthcare institutions.
    • Monitor sample utilization metrics and new account additions on a quarterly basis.
    • Generate regional sample utilization reports to guide strategy.
  • Execution of Marketing Programs:
    • Ensure on-ground execution of regional activities in collaboration with field teams.
    • Oversee KOL engagement programs, including planning and execution.
    • Lead end-to-end management of trade shows, conferences, and congresses.
    • Drive in-clinic branding initiatives (e.g., treatment education materials for specific therapies).
  • Product Feedback & Evaluation:
    • Coordinate and track product evaluations, complaints, and feedback forms.
    • Pre-develop and analyze sampling impact reports on a territory-wise, quarterly basis.
Qualifications & Experience
  • Bachelor's degree in Life Sciences, Pharmacy, or related field; MBA in Marketing
  • 4–6 years of experience in product management, preferably in the healthcare, pharma, or medical devices industry.
  • Strong understanding of marketing strategy, sales enablement, and brand development.
  • Excellent communication and collaboration skills.
  • Proficient in market research, data analysis, and campaign management tools.
What We Offer
  • A dynamic and collaborative work environment.
  • Opportunity to lead strategic product initiatives.
  • Exposure to high-impact marketing and sales programs in the healthcare sector.

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