
Leads Specialist
7 hours ago
Job Overview:
We are looking for a motivated Lead Generation Specialist to join our team. The successful candidate will be responsible for generating Sales Qualified Leads (SQLs) and creating new business opportunities across a defined set of strategic enterprise accounts.
Key Responsibilities:
- Research and Analysis: Utilize business acumen to identify key stakeholders and decision-makers in target accounts, including Global 500 companies.
- Campaign Execution: Collaborate with marketing teams to design and execute joint campaigns and virtual/in-person events to drive demand generation.
- Sales Engagement: Engage with C-suite, VP, and Director-level executives to understand their pain points and position solutions effectively.
- Narrative Development: Craft compelling narratives and high-level solution overviews to spark curiosity and interest in Mphasis offerings.
- Data Management: Maintain accurate and up-to-date lead data in CRM systems.
- Reporting and Analysis: Track and report on lead generation KPIs, campaign performance, and conversion metrics.
Requirements:
- Bachelor's degree in business, marketing, IT, or a related field.
- 3-6 years of experience in inside sales or lead generation in a technology or ITES environment.
- Proven experience engaging with senior leadership in large enterprise accounts.
- Strong understanding of the B2B sales cycle and enterprise buying behavior.
- Familiarity with AI-led services and digital transformation solutions.
- Proficiency in CRM and marketing automation tools.
Prior Experience is an asset.
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