
Visual Brand Strategist
13 hours ago
Senior Visual Designer Role
We're seeking a highly skilled Senior Visual Designer to spearhead our brand's visual identity.
- Responsibilities:
- Develop and maintain a cohesive brand image across all touchpoints, from packaging and digital campaigns to website creatives and offline collateral.
- Lead the design process for social media content, ad creatives, landing pages, emailers, and influencer kits.
- Collaborate with cross-functional teams to bring campaigns to life with compelling visuals that drive engagement.
- Mentor junior designers and freelancers, providing creative direction and feedback to elevate their skills.
- Stay ahead of industry trends in design, beauty, and direct-to-consumer (D2C) markets to keep our brand fresh and competitive.
Requirements
- 4–6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role, preferably in D2C, beauty, fashion, or lifestyle brands.
- A strong portfolio showcasing branding, packaging, and digital campaign design expertise.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus points for experience with Figma/Canva.
- Ability to balance creativity with commercial goals, prioritizing conversion, engagement, and retention.
- Strong eye for typography, color palettes, and visual storytelling.
- Excellent communication and collaboration skills.
Nice to Have
- Motion graphics or video editing experience for social media platforms.
- Photography or art direction background.
- Experience working in fast-paced startup/D2C environments.
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