Senior Product Strategist

1 day ago

Salem, Tamil Nadu, India beBeeFashion Full time ₹ 12,34,567 - ₹ 16,49,179
About This Role

We are seeking a seasoned Product & Buying Leader to drive our design vision and buying strategy.

This role will be pivotal in creating collections that resonate with our community while balancing creativity, commercial viability, and speed to market.

  • Lead the product & design team to develop seasonal collections aligned with our brand identity and consumer needs.
  • Translate global trends, consumer insights, and brand strategy into product lines.
  • Ensure innovation in fabrics, silhouettes, and functionality for athleisure and lifestyle segments.
Key Responsibilities

Design Leadership

  • Develop and implement design strategies to meet business objectives.
  • Mentor and build a high-performing team of designers and buyers.

Purchasing and Sourcing

  • Negotiate costs, MOQs, and timelines to optimize margins and speed.
  • Build supplier/vendor partnerships for fabrics, trims, and finished goods.
Requirements

To succeed in this role, you should have:

  1. A minimum of 10 years of experience in D2C fashion design, buying, or merchandising—athleisure/activewear experience in men's and women's wear.
  2. A strong eye for fashion trends, consumer behavior, and product innovation.
  3. Proven ability to balance design aesthetics with commercial outcomes.
  4. Excellent vendor management and negotiation skills.
  5. Leadership experience in managing teams and cross-functional collaboration.
  6. A degree in Fashion Design/Merchandising/Business or related field.
Benefits

We offer:

  • An opportunity to shape the design DNA of a fast-scaling D2C brand.
  • Creative freedom with data-driven decision making.
  • A young, passionate, and entrepreneurial work culture.
  • Competitive compensation with ESOP potential for the right candidate.

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