Mobile Growth Expert
1 week ago
As a seasoned Mobile Growth Expert, you will be at the forefront of data-driven innovation, harnessing the power of analytics to revolutionize business operations worldwide. Our expertise in growth optimization positions us at the forefront of mobile app and SaaS strategies, enabling unparalleled solutions for clients.
Job Responsibilities:- Develop and implement comprehensive cohort analysis using AppsFlyer data to track user acquisition, retention, and revenue performance across different user segments and acquisition channels.
- Calculate and monitor key growth metrics including Customer Lifetime Value (LTV), Return on Investment (ROI), ROAS, payback periods, and customer acquisition costs (CAC).
- Design and maintain advanced attribution models to measure marketing campaign effectiveness and optimize budget allocation across channels.
- Collaborate with data engineers to design, optimize, and maintain data pipelines that process AppsFlyer raw data for analytical purposes.
- Develop complex SQL queries in Snowflake to extract, transform, and analyze large datasets for growth insights.
- Create and maintain interactive dashboards in Metabase to visualize key performance metrics and provide self-service analytics for stakeholders.
- Design and execute A/B testing frameworks to evaluate the impact of product changes and marketing campaigns on growth metrics.
- Partner with client teams (marketing, product, finance) to optimize campaigns, identify growth features, and align analytics with business planning.
- Conduct market research and competitive analysis to identify growth opportunities and benchmark performance.
- Create predictive models to forecast user behavior, revenue projections, and campaign performance.
- Bachelor's degree in Data Science, Statistics, Economics, Business Analytics, Marketing Analytics, or a related quantitative field.
- 3+ years of proven experience as a Growth Analyst, Marketing Analyst, or similar analytical role, preferably in mobile app or SaaS environments.
- Expert-level proficiency in SQL for complex data manipulation and analysis, with specific experience in Snowflake data warehousing.
- Advanced experience with Metabase for creating interactive dashboards and self-service analytics solutions.
- Demonstrated experience with mobile attribution platforms, with specific expertise in AppsFlyer data analysis and reporting.
- Strong proficiency in statistical analysis, cohort analysis, and predictive modeling techniques.
- Deep understanding of mobile app growth metrics including LTV, CAC, ROAS, retention rates, and revenue attribution models.
- Proficiency in Python or R for advanced analytics and statistical modeling.
- Experience with A/B testing methodologies, experimental design, and statistical significance testing.
- Experience working as a contractor or consultant, with ability to quickly integrate into client teams and deliver results.
- Enjoy the flexibility and benefits of a fully remote contractor position.
- Make immediate impact on growth initiatives while working with cutting-edge analytics technologies.
- Gain exposure to diverse industries and build long-term relationships in the mobile app analytics space.
- Benefit from a culture of continuous learning, professional development, and collaborative achievement.
Our company is committed to diversity and inclusion and encourages applications from all qualified individuals, including those from diverse backgrounds and underrepresented groups.
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