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Mobile App Growth Expert
3 weeks ago
About the Role
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- We are seeking a Performance Marketing Specialist to run and scale paid campaigns that drive installs, subscriptions, and conversions for our wellness apps.
This role involves executing paid campaigns day in and day out, optimising funnels, and ensuring growth at scale. If you thrive on scaling apps through ads, experimenting with creatives and funnels, and leveraging AI + analytics tools to push performance, we'd love to have you on board.
Key Responsibilities
- Run and optimise paid ad campaigns across Meta, Apple, Google, and other channels to drive installs and conversions.
- Build and iterate on user acquisition funnels, ensuring campaigns scale profitably.
- Leverage AI tools for creative testing, campaign automation, and performance optimisation.
- Analyse campaign and funnel data using tools like AppsFlyer, CleverTap, and Google Analytics to identify growth opportunities.
- Collaborate with design and content teams to test ad creatives, copy, and landing flows.
- Stay updated with performance marketing trends, platform updates, and new acquisition strategies.
Required Skills and Qualifications
- Proven experience scaling mobile apps via paid ads across platforms (Meta, Apple, Google).
- Experience running campaigns in the US and EU markets.
- Hands-on experience with CleverTap, AppsFlyer, Google Analytics or similar tools.
- Practical use of AI in marketing workflows (campaign automations, creative testing, etc).
- Data-driven mindset with the ability to optimise campaigns for maximum ROI.
Bonus Requirements
- Background in wellness, health, or fitness apps.
- Experience working in SaaS or app growth roles.
About Breakthrough
We're a revolutionary SaaS platform helping wellness creators launch their own branded iOS, Android, and web apps. Our supported apps include:
Jess Yoga – a leading yoga app with over 1M YouTube subscribers.
Sleep with Yogi Bryan – one of the top meditation & sleep apps on the app store.
Gaia Meditation – a French meditation app with thousands of daily listeners.
Other top apps include Stretch (the #1 stretching app) and Wheel With Me (the only wheelchair fitness app).
Send your resume and a short note explaining why you're excited about driving growth in health & fitness apps, a campaign or experiment you've run that meaningfully boosted installs, conversions, or retention, and how you'd structure an Apple Search Ads campaign (or SKAN measurement strategy) for one of our apps.
