Content Marketing Lead

5 days ago


Mumbai, Maharashtra, India HDFC securities Full time
Digital Marketing Specialist Opportunity

Estimated Salary: ₹ 9,00,000 - ₹ 14,00,000 per annum

About HDFC Securities

HDFC securities is a leading financial services firm specializing in brokerage services. We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.

Job Description

We are seeking an experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies that drive engagement and conversions. You will work closely with our marketing team to create and curate high-quality content, manage social media presence, and analyze campaign performance.

Key Responsibilities:
  • Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with our overall marketing goals.
  • Content Creation: Create and curate high-quality, engaging content (text, images, and videos) tailored to our target audience and platform-specific best practices.
  • Platform Management: Manage and optimize our social media presence across Instagram, YouTube, and other relevant platforms.
  • Analytics and Reporting: Track and analyze key metrics to measure the effectiveness of our digital marketing campaigns and provide insights for continuous improvement.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of proven experience in digital marketing, preferably in the financial services industry.
  • Strong understanding of digital marketing platforms, including social media, email, and search engine marketing.
  • Excellent content creation and writing skills.
  • Proficiency in digital marketing analytics tools.


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