Digital Marketing Strategist

6 days ago


Mumbai, Maharashtra, India Pepper Content Full time

We are seeking a seasoned Digital Marketing Strategist to lead our SEO team at Pepper Content. The ideal candidate will have a proven track record of developing and executing successful SEO strategies, managing high-performing teams, and delivering measurable results for clients across various industries.

About the Role

This is an exciting opportunity for a skilled SEO professional to join our team and drive our search engine optimization efforts to new heights. As a Digital Marketing Strategist - SEO Team Lead, you will be responsible for:

  • Developing and executing comprehensive SEO strategies to increase organic search visibility, improve website rankings, and drive qualified traffic and leads for clients.
  • Leading, mentoring, and motivating a team of SEO specialists, providing guidance, support, and training to ensure the team achieves individual and collective goals.
  • Serving as the primary point of contact for SEO clients, building strong relationships, and effectively communicating SEO strategies, performance metrics, and recommendations to drive client satisfaction and retention.
  • Overseeing technical SEO audits, website optimizations, and troubleshooting to ensure optimal website performance, crawlability, and indexability.
  • Collaborating with content teams to develop and execute content strategies aligned with SEO goals, including keyword research, content optimization, and link building initiatives.
  • Utilizing data-driven insights to monitor SEO performance, track key metrics, and provide regular performance reports and actionable recommendations to clients and internal stakeholders.

To succeed in this role, you should have a deep understanding of search engine algorithms, ranking factors, and technical SEO best practices. Additionally, you should be proficient in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc. and have excellent analytical skills and the ability to interpret data to drive actionable insights and recommendations.

About Us

Pepper Content is building India's largest content marketplace that brings companies and content creators together to scale up content creation processes across 10 content verticals and 150+ content categories. We are committed to delivering high-quality content solutions to our clients and believe in creating a collaborative work environment that fosters growth and innovation.

Requirements
  • Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree preferred.
  • Minimum 10 years of experience in SEO, with a proven track record of driving organic search growth and delivering results for clients.
  • Strong leadership and team management skills, with experience leading and developing high-performing SEO teams.
  • Deep understanding of search engine algorithms, ranking factors, and technical SEO best practices.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
  • Excellent analytical skills and the ability to interpret data to drive actionable insights and recommendations.
  • Strong communication skills, with the ability to articulate complex SEO concepts to clients and internal stakeholders.
  • Proven ability to manage multiple projects and prioritize tasks in a fast-paced environment.
Salary

The estimated salary for this position is ₹2,500,000 - ₹4,000,000 per annum, depending on experience and qualifications.



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