Strategic Marketing Director

3 weeks ago


Pune, Maharashtra, India Exela Technologies Full time

Job Title: Director - Marketing

About the Role:

Exela Technologies is looking for a seasoned marketing and sales leader to drive growth and innovation across our organization. As Director - Marketing, you will lead all marketing and sales efforts, including prospect identification, lead generation, and sales cycle management in close collaboration with our business unit leadership and product groups.

Key Responsibilities:

  • Develop and execute effective marketing strategies to drive brand awareness and lead generation.
  • Collaborate with product teams to create strategies for building brand awareness in the target market.
  • Manage and optimize paid ad campaigns on Search Engine Marketing channels, including Google AdWords, and Social Media platforms.
  • Effectively use Google Analytics and Google Console to optimize campaigns and improve PPC/CPA.
  • Manage the social media channels of our company's products and services.
  • Develop and maintain a deep understanding of our target audience, market trends, and competitor landscape.

Requirements:

  • Minimum 12-15 years of work experience, with 10 years in marketing in a technology-based organization.
  • Proven track record of driving growth and innovation in marketing and sales.
  • Strong leadership and collaboration skills, with the ability to work effectively with internal stakeholders and external vendors/agencies.
  • Excellent communication and presentation skills, with the ability to articulate complex marketing strategies and ideas.
  • Deep understanding of digital marketing channels, including social media, search engine marketing, and email marketing.

What We Offer:

  • A dynamic and innovative work environment.
  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.


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