Strategic Marketing Director
3 weeks ago
Job Title: Director - Marketing
About the Role:
Exela Technologies is looking for a seasoned marketing and sales leader to drive growth and innovation across our organization. As Director - Marketing, you will lead all marketing and sales efforts, including prospect identification, lead generation, and sales cycle management in close collaboration with our business unit leadership and product groups.
Key Responsibilities:
- Develop and execute effective marketing strategies to drive brand awareness and lead generation.
- Collaborate with product teams to create strategies for building brand awareness in the target market.
- Manage and optimize paid ad campaigns on Search Engine Marketing channels, including Google AdWords, and Social Media platforms.
- Effectively use Google Analytics and Google Console to optimize campaigns and improve PPC/CPA.
- Manage the social media channels of our company's products and services.
- Develop and maintain a deep understanding of our target audience, market trends, and competitor landscape.
Requirements:
- Minimum 12-15 years of work experience, with 10 years in marketing in a technology-based organization.
- Proven track record of driving growth and innovation in marketing and sales.
- Strong leadership and collaboration skills, with the ability to work effectively with internal stakeholders and external vendors/agencies.
- Excellent communication and presentation skills, with the ability to articulate complex marketing strategies and ideas.
- Deep understanding of digital marketing channels, including social media, search engine marketing, and email marketing.
What We Offer:
- A dynamic and innovative work environment.
- A competitive salary and benefits package.
- Opportunities for professional growth and development.
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