Senior Brand Manager

1 day ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 22,00,000

Job Overview

The Product Manager is responsible for developing and executing marketing strategies to drive sales, market share, and profitability.

  • Develop annual and long-term marketing plans for assigned brands.
  • Identify consumer insights and market trends to inform brand positioning.
  • Oversee product launches, relaunches, and lifecycle management.
  • Monitor brand performance and profitability to ensure continuous growth.
  • Conduct research to identify opportunities and track market dynamics.
  • Design campaigns and promotional materials to drive consumer engagement.
  • Collaborate with agencies to develop impactful communication strategies.
  • Work with sales teams to develop trade marketing plans and support field execution.
  • Coordinate with regulatory and medical teams to ensure product compliance.
  • Prepare and monitor budgets for assigned brands.
  • Measure ROI of campaigns and track sales performance against targets.

Key Skills & Competencies

  • Strong knowledge of pharma OTC / Consumer Healthcare marketing.
  • Expertise in brand building, consumer insights, and digital marketing.
  • Excellent communication, analytical, and presentation skills.
  • Ability to work cross-functionally and manage multiple projects.
  • Strategic thinking with strong execution capabilities.

Qualifications & Experience

  • MBA/PGDM in Marketing or equivalent.
  • Min 4 years of experience in Product/Brand Management (preferably Pharma-OTC).
  • Proven track record of handling consumer brands and driving growth.

Key Performance Indicators (KPIs)

  • Market share growth of assigned OTC brands.
  • Achievement of sales and profitability targets.
  • Successful product launches and campaign effectiveness.
  • Consumer awareness and engagement levels.

Product Manager Job Description

This role involves developing and executing marketing strategies to drive sales, market share, and profitability. The successful candidate will have a strong understanding of pharma OTC / Consumer Healthcare marketing and be able to build and execute effective marketing plans.

Requirements

  • Strong knowledge of pharma OTC / Consumer Healthcare marketing.
  • Experience in product/brand management, preferably in the pharma-OTC sector.
  • Proven track record of handling consumer brands and driving growth.

Benefits

  • Competitive salary and benefits package.
  • Opportunities for career development and advancement.
  • Collaborative and dynamic work environment.

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