Director of Digital Communication

6 days ago

India beBeeStrategist Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title:

 

We are seeking a seasoned Communication Strategist to lead our digital advertising and content initiatives.

 

Responsibilities:

  • Develop and execute compelling communication strategies and narratives for political, policy, and election campaigns.
  • Oversee digital advertising strategy and execution with the relevant team, using analytics to optimize performance and ROI.
  • Build and lead a team of creators to produce high-quality, engaging, and platform-native content (from ideation to final deliverable), including Shorts and long-form videos.
  • Drive subscriber growth and viewership by optimizing videos for the YouTube algorithm (titles, descriptions, tags, thumbnails) and analyzing performance metrics.
  • Dive deep into YouTube Studio analytics to understand audience retention, traffic sources, and demographics, using insights to inform future content.
  • Stay ahead of YouTube trends, experiment with new formats (e.g., live streams, premieres, community posts) and analyze competitor channels.
  • Identify and build relationships with relevant YouTube creators to collaborate on projects and expand the reach.
  • Develop and support the implementation of crisis communication plans as needed, ensuring timely and effective response management.

 

Requirements:

  • 8-10 years in communications, video production, or channel management, ideally in media (journalism, news reporting), a PR/communications agency, public affairs, or a political/advocacy setting.
  • Demonstrable success in growing and managing a significant YouTube channel.
  • Master's degree in a related field is a plus.
  • Expertise in all things YouTube, including the YouTube algorithm, content strategy, and SEO.
  • Strong ability to craft compelling political narratives for video, from scripting to guiding the final edit.
  • Skilled in managing video production workflows, creative teams (editors, creators), and project timelines.
  • Excellent English and Hindi written and verbal skills.
  • Understanding of YouTube Studio is essential.

 

Benefits:

This is a contractual role till June 2026.

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