
Marketing Operations Manager
1 day ago
Elevate your career in growth marketing by taking on a rare opportunity to drive user and merchant expansion across the entire lifecycle.
You will develop campaigns that scale app downloads, increase stickiness, and drive merchant acquisition through smart targeting and funnel design.
- Manage paid campaigns (Google, Meta, Facebook) for maximum ROI
- Drive app installs, signups, merchant acquisition, and engagement
- Design lifecycle journeys (email, push, in-app) to boost LTV and reduce churn
- Run A/B tests, segment users, and personalize communication
- Track and optimize CAC, LTV, retention, CPA, ROAS
- Build strong relationships with agencies and execute budgets effectively
Must-Have Skills:
- 8-10 years of experience in growth/performance/lifecycle marketing
- Experience in both B2C and B2B funnels is crucial
- Proficiency in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO is required
- Strong analytics and experimentation mindset is necessary
- Fintech/app/payments background is highly advantageous
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