Email Marketing Specialist

2 days ago

Anand, Gujarat, India beBeeCampaign Full time ₹ 20,00,000 - ₹ 25,00,000
Job Description

We are seeking a highly motivated Email Campaign Manager to support our campaign management team. The ideal candidate will have strong passion for email marketing campaigns, hands-on expertise in Oracle Responsys / Oracle Unity / Oracle Infinity IQ, and advanced SQL skills.

This is a key member role of our martech team, supporting end-to-end campaign execution, including setup, targeting, rollout, reporting, and optimization. You will leverage personalization strategies and data-driven insights to maximize performance.

Key Responsibilities:

  • Manage end-to-end campaign execution, including setup, data selection, rollout (creatives not included), and reporting.
  • Build, launch, and optimize email campaigns across Oracle platforms (Responsys, Unity, Infinity IQ).
  • Create and manage customer workflows, segmentation, and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations to internal teams and clients.
  • Write and optimize SQL queries using advanced PL/SQL concepts for audience creation and performance tuning.
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.
  • Compile campaign performance reports ensuring data accuracy, integrity, and business relevance.
  • Collaborate with cross-functional teams (planning, accounts, creative, digital marketing) to ensure cohesive campaign execution.
Required Skills and Qualifications

We require 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.

Candidates should have strong experience in Oracle Unity CDP implementation (minimum 2 customers).

Familiarity with developing BI reports with Oracle Infinity IQ, including dashboard insights.

A proven track record in hyper-personalization and A/B testing campaigns.

Proficient in SQL / PL-SQL with expertise in writing complex queries and performance optimization.

Strong Excel skills (Pivot Tables, advanced data analysis).

Benefits

Candidates should be highly motivated and collaborative, with ability to work closely with email, digital marketing, and client teams.

Strong problem-solving and multitasking abilities with effective time management.

Analytical, detail-oriented, and strategic in approach.

Excellent communication skills (written, verbal, and presentation).

Preferred Profiles

Candidates with Eloqua / Responsys + SQL skill sets.

Flexible to adapt to dynamic project requirements and cross-platform needs.

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