Email Marketing Strategist

3 days ago


Amritsar, Punjab, India Antier Solutions Pvt Ltd Full time

Role Overview

An Email Marketing Strategist is required to develop and execute a comprehensive email marketing strategy from scratch, aligned with overall business objectives. The ideal candidate will have a deep understanding of email marketing best practices, including segmentation, personalization, deliverability, and A/B testing.

Key Responsibilities

  • Develop and implement a comprehensive email marketing strategy from scratch
  • Define target audiences and segmentation strategies to personalize email communications
  • Establish key performance indicators (KPIs) and track campaign performance to measure success and identify areas for improvement
  • Conduct A/B testing to optimize email subject lines, content, design, and send times

Requirements

  • Bachelor's/Master's degree in Marketing, Communications, or a related field (not required)
  • 3+ years of proven experience in email marketing, with a demonstrable track record of success
  • Deep understanding of email marketing best practices, including segmentation, personalization, deliverability, and A/B testing

Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum



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