Rural Growth Strategy Specialist

2 weeks ago

Ellore, Andhra Pradesh, India beBeeRural Full time ₹ 9,00,000 - ₹ 18,00,000
Lead Rural Growth Strategist

The role requires a seasoned professional to spearhead growth initiatives in rural markets.

Key Responsibilities:
  • Develop and execute data-driven growth strategies for farmers, labour contractors, and buyers.
  • Analyse funnel, CAC, and cohort performance using GA4, Looker, or Amplitude.
  • Create experimentation engines: A/B test vernacular WhatsApp flows, landing pages, and offers.
  • Implement attribution and tracking systems across CRM, UTMs, and campaign tagging.
  • Design and optimise campaigns across WhatsApp, IVR, SMS, Meta Ads, YouTube, and rural influencers.
  • Own lifecycle journeys: onboarding, engagement, retention, and win-back.
  • Automate personalised flows via CRM tools, Meta BSPs, and WhatsApp integrations.
  • Build vernacular retargeting and audience segmentation strategies.
  • Create activation playbooks for mandis, SHG meetings, farmer days, and village events.
  • Launch referral and ambassador programs for farmers and mukkadams.
  • Manage vernacular WhatsApp, Telegram, and Facebook groups as micro communities of trust.
  • Design physical kits and grassroots activations to reinforce brand credibility.
  • Build and maintain a messaging library for different regions, crops, and user cohorts.
  • Create farmer-facing videos, WhatsApp campaigns, brochures, and case studies.
  • Work with agronomy experts to turn technical PoPs into easy-to-use narratives.
  • Enable field officers with content packs in local languages.
  • Define a rural-first SEO strategy with vernacular keywords, farmer FAQs, and local business listings.
  • Build content engines (articles, videos, reels) that pull in inbound demand for advisory and marketplace services.
  • Manage a distributed team of vernacular writers, translators, and editors.

Strong analytical and problem-solving skills are essential. The ideal candidate should have experience in marketing, sales, and rural development.

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