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Digital Marketing Strategist

1 week ago


Vadodara, Gujarat, India VAP Group Full time

VAP Group is seeking a skilled Digital Marketing Strategist to develop and execute a comprehensive social media strategy aligned with our business goals.

About the Role

As a key member of our marketing team, you will create engaging content, manage daily social media activities, and foster community engagement across various platforms.

Main Responsibilities:
  • Develop and implement a social media strategy that drives brand awareness and customer engagement.
  • Create and curate high-quality content (text, images, videos) that resonates with our target audience.
  • Manage daily social media activities, including scheduling posts, monitoring engagement, and responding to comments.
  • Build and maintain relationships with key influencers and industry stakeholders.
  • Track and analyze social media performance, generating reports and providing actionable insights for improvement.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field.
  • 2-4 years of experience in social media management, preferably in tech or Web3.
  • Strong understanding of social media trends, platforms, and best practices.
  • Excellent communication and creative content skills.
  • Proficiency with social media management tools (Hootsuite, Buffer, etc.).
  • Strong analytical abilities to drive decision-making.
  • Experience in event promotion and live social media coverage.
  • Knowledge of AI and technology trends, with graphic design skills (Canva).
Benefits and Perks

We offer comprehensive insurance coverage, opportunities for professional growth and skill enhancement, and flexible work arrangements to support work-life balance.