Email Marketing Specialist
5 days ago
Talent500 is seeking an Email Marketing Specialist to drive impactful results in demand generation.
The ideal candidate will have a keen eye for detail and a passion for driving marketing success through efficient email outreach.
Responsibilities include:
- Developing and executing B2B email marketing campaigns to generate leads, nurture prospects, and drive conversions.
- Utilizing marketing automation platforms like Pardot, Outplay to create and manage email campaigns, workflows, and segmentation strategies.
- Collaborating with teams to create compelling content and messaging for email campaigns.
- Analyzing campaign performance metrics (open rates, click-through rates, conversion rates, ROI) and optimizing campaigns accordingly.
- Personalizing 1-on-1 emails tailored to our Ideal Customer Profile (ICP) for maximum engagement.
- Segmenting email lists for targeted and personalized communication.
- Implementing A / B testing strategies to optimize email content, subject lines, and CTAs.
- Staying updated on industry trends and best practices in email marketing for continuous improvement.
Qualifications include:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven B2B email marketing experience.
- Proficiency in marketing automation platforms.
- Strong written communication skills.
- Analytical mindset and ability to interpret data.
This role offers a competitive salary of $80,000 - $100,000 per year, depending on experience. Benefits include access to cutting-edge marketing automation tools and platforms, a collaborative team environment fostering growth and innovation, and opportunities to learn from industry leaders in an evolving marketing landscape. If you're ready to take your email marketing expertise to the next level, apply now to join Talent500.
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