Email Marketing Strategist

1 day ago


Bengaluru, Karnataka, India Zyeta Full time
About the Role

Zyeta is seeking an experienced Email Marketing Strategist to join our team. In this role, you will be responsible for planning, developing, and executing email marketing campaigns that drive engagement and conversion.

Key Responsibilities
  • Plan and execute email marketing campaigns across various channels, including newsletters, promotional emails, lifecycle emails, and more.
  • Develop and maintain a deep understanding of our audience's behavior, demographics, and preferences to create targeted and personalized content.
  • Create and optimize email content, including copy, graphics, and calls-to-action, to ensure consistency with our brand voice and visual identity.
  • Analyze email performance using key metrics such as open rates, click-through rates, and conversion rates to refine strategies and improve results.
  • Maintain and grow our email subscriber lists while ensuring compliance with relevant regulations, including CAN-SPAM and GDPR.
  • Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.
  • Collaborate with the marketing team to align email marketing efforts with overall marketing strategies and campaigns.
Requirements
  • A minimum of 3 years of experience in email marketing, with a proven track record of success.
  • In-depth knowledge of email marketing best practices, including segmentation, personalization, and automation.
  • Excellent writing and design skills, with the ability to create engaging and effective email content.
  • Strong analytical skills, with the ability to interpret data and make informed decisions.
  • Ability to work collaboratively with cross-functional teams to achieve business objectives.
What We Offer

We offer a competitive salary range of $60,000 - $80,000 per year, depending on experience.



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