Marketing Specialist
1 week ago
Overview:
AECC India seeks a seasoned Marketing Specialist to drive digital acquisition strategies, leveraging expertise in performance marketing to deliver business growth.
Compensation:
The salary for this role is approximately ₹3.6 LPA, reflecting the company's commitment to competitive remuneration.
Key Responsibilities:
- Campaign planning and execution across major ad platforms, including Facebook Ads, Google Ads, and Twitter Ads
- Vendor and partner management to optimize campaign performance
- Performance analysis and reporting to inform data-driven decision-making
- Optimization and testing of campaigns to ensure maximum ROI
- Customer journey mapping to identify opportunities for improvement
- Trend monitoring and innovation to stay ahead of industry developments
Requirements & Skills:
Education:
Bachelor's degree or higher in Marketing, Business, Data Analytics, or related fields, with a strong quantitative background and data-driven thinking.
Experience:
At least 2 years of experience in digital marketing, preferably with in-house performance marketing in technology, e-commerce, travel, or mobile gaming industries.
Proficiency in managing campaigns across major ad platforms and experience with ad networks for acquisition campaigns is highly desirable.
Additional Skills:
Basic understanding of ASO (App Store Optimization) and SEO, strong analytical skills with the ability to generate meaningful reports, creative mindset to identify target audiences, and knowledge of programmatic ad buying.
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