Luxury Marketing Strategist

12 hours ago

Nagpur, Maharashtra, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 24,00,000
Role Overview

We are seeking a highly skilled luxury marketing professional to develop and execute brand positioning strategies for our premium sports travel business.

This individual contributor role reports directly to the CEO, responsible for building and executing marketing campaigns that reinforce our position as a leading premium sports travel brand for high-net-worth individuals, corporates, and global audiences.

  • Create and implement integrated marketing plans that highlight our luxury offerings in global sports hospitality.
  • Identify opportunities to create unique luxury experiences around marquee events (Olympics, FIFA, ICC, Wimbledon, etc.).
  • Define and track key performance indicators across lead generation, brand engagement, and customer acquisition.
Digital Leadership
  • Oversee premium storytelling across digital platforms with an aspirational tone.
  • Ensure brand consistency across social media, website, campaigns, and partner channels.
  • Pursue influencer tie-ups and collaborations in luxury, lifestyle, and sports segments.
Stakeholder Collaboration
  • Internal: Collaborate closely with Sales, Product, Design, and Hospitality teams to ensure integrated campaigns drive results.
  • External: Manage agencies, luxury lifestyle partners, and digital vendors for campaign execution.
Key Responsibilities

Strategy & Positioning

  • Develop and execute integrated marketing plans that enhance our luxury presence in global sports hospitality.
  • Identify opportunities to create unique luxury experiences around major events.
  • Track and analyze KPIs across lead generation, brand engagement, and customer acquisition.

Digital Storytelling

  • Lead premium storytelling across digital platforms.
  • Ensure brand consistency across all touchpoints.
  • Pursue strategic partnerships and collaborations.

Content Creation

  • Develop high-end creative content: social media campaigns, event highlights, newsletters, luxury brochures.
  • Drive thought-leadership content to establish credibility in the luxury ecosystem.

Analytics & Growth

  • Partner with analytics teams to evaluate campaign ROI, performance trends, and competitor benchmarking.
  • Provide insights to the CEO on emerging luxury consumer trends, sports fan engagement models, and new marketing channels.
Requirements
  • Bachelor's / Master's degree in Marketing, Communications, or related field.
  • 5–7 years of marketing experience in luxury / premium hospitality / travel / lifestyle brands.
  • Strong command of digital marketing tools, analytics, and premium storytelling.
  • Proven ability to market premium experiences to high-net-worth individuals, UHNWIs, and corporate clients.
  • Highly organized, with strong accountability, creativity, and execution capability.
  • Excellent interpersonal and collaboration skills with cross-functional teams.

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